In recent years, the development speed of domestic automobile interior has been accelerating

The internal space of the car is limited, and most of it is for people to ride and load goods. Even the interior space of large SUVs is only slightly larger than that of ordinary cars. It's hard to say how spacious it is. The narrow space in the car naturally has its limitations. Long-term use of the vehicle will have an impact on the environment inside the vehicle. Because of the relationship between people using or pulling goods, cars can easily become an ideal place to hide dirt.

In recent years, the development speed of domestic automotive interiors has been accelerating. While the growth rate of foreign interior decoration giants has slowed, the growth rate of domestic automobile decoration industry has been kept at 20% - 30% in the past three years. The demand of the self-owned brand car decoration market is driven by the horizontal expansion of the number and the deep promotion of the single car value, which will drive the income of downstream manufacturers and the upgrading of products.

With the gradual increase of domestic per capita income, the consumption of residents has been continuously upgraded. In terms of automobile consumption, automobile interior has become an important factor influencing consumers' purchase decisions. At the same time, with the upgrading of the car from the middle and low end to the middle and low end, there is also a trend in the car interior.

The business model of the plastic interior and exterior decoration industry is represented by "finishing", which is closely related to the current situation of the domestic automobile market. There are many automobile manufacturers in China, and the sales of various brands or models are relatively small. In order to adapt to the market pattern of small batches and multiple models, the main interior and exterior decoration suppliers must select products that meet the matching requirements of the vehicle factory to expand the business scale. Therefore, China's plastic interior and exterior trim manufacturing enterprises generally have a variety of interior and exterior trim manufacturing process capabilities, can produce automobile interior and exterior trim with different performance characteristics, to occupy a larger share of the industrial chain, and provide a variety of products for automobile manufacturers to choose, while improving the development and supporting capabilities.